The Cluetrain Manifesto is het boek dat het hele Web 2.0 gebeuren in gang zette. Een lijvig werk, ik ben er net in begonnen…

“What if the real attraction of the Internet is not its cutting-edge bells and whistles, its jazzy interface or any of the advanced technology that underlies its pipes and wires? What if, instead, the attraction is an atavistic throwback to the prehistoric human fascination with telling tales? Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels — and fabulous stories.”

From the Introduction of The Cluetrain Manifesto